In the summer of 2022, a visit sparked the partnership between Oud Beersel Brewery and Belgian Beer Jams, igniting a wealth of big ideas. Driven by a passion for the circular economy, the brewery’s owner had planted cherry trees on the property, seeking innovative ways to repurpose brewing byproducts. With a bountiful cherry harvest, the vision of crafting a unique jam began to take shape.

The result of this collaboration was nothing short of extraordinary. By blending these luscious, locally sourced cherries with crisp cider, we created a cherry-apple jam that perfectly balanced bright, refreshing apple notes with rich cherry flavors. This vibrant jam quickly became a standout favorite, celebrated not just for its delightful taste but also for the story of collaboration and sustainability it embodies.

Our journey didn’t end there. Inspired by our initial success, we explored new avenues, experimenting with rhubarb and cider to craft yet another innovative jam. This creation showcases the versatility of local ingredients while honoring the traditions of Belgian brewing.

Today, the partnership between Belgian Beer Jams and Oud Beersel thrives, producing jams that reflect our unwavering commitment to quality and sustainability. Each jar encapsulates the essence of Belgian tradition and local craftsmanship, demonstrating how we transform brewing byproducts into delicious spreads that make a positive impact.